The bonding process between parent and baby develops during the first twelve months of the infant’s life, primarily by them having close contact with their parents; it is acknowledged that skin-to-skin is the best form of this but all contact is good and facilitates this essential process.

Parent/newborn bonding is not just about feeling good, it was originally about survival.  A close connection between baby and parent provides a cloak of protection for a helpless child in the outside world. When a parent carries their baby they are able to see, interpret and meet their baby’s needs. Physical closeness creates an emotional bond that is crucial for a child’s development. 

The bonding patterns that your baby develops will be reflected in your child’s future relationships and behaviour.  By giving your baby the opportunity to physically and emotionally bond with you at an early age, you also help them to trust other people in later life and be self-assured. 

Research has shown that infants just two hours old make their first attempts to communicate by closely studying their parent’s facial expressions and gestures and listening to their tone of voice. Dr Amanda Weiss Kelly from the Rainbow Babies & Children’s Hospital in Cleveland, one of the largest children’s hospitals in the USA stresses the need for this bonding process to take place to ensure future child development.  “It is very important that you and your baby bond with each other and this can be easily achieved by carrying your baby around with you, responding to their crying with touch and letting them hear the sound of your voice. “

Babies also tend to be calmer and more relaxed when they listen to the sound of their parent’s heartbeat and breathing.  These are small everyday sounds that your baby recognises from being in the womb and that help the bond grow stronger. 

The same is true of facial contact, as Dr Kelly comments “A baby that is being carried usually likes to have facial contact with you, so it’s a good idea to carry your baby so that they can peek up at you and see your face.”   Babies see faces best at a distance of about 12in/30cm.

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BabyBjörn Baby Carriers offer parents the opportunity to have their baby close to them for longer, allowing this essential bonding process to flourish, whilst at the same time allowing parents to be hands-free to get things done.

Following on from the success of the BabyBjörn baby Carrier One launched in 2013, the popular carrier is back and with even more features designed for comfort and support.

A new look, which clearly shows the seat area it gives your child, structured head support for newborns, an ergonomic, wide leg position; extra thick padding in the shoulder straps for parents, as well as a sturdier waist belt that relieves pressure on the shoulders, to name but a few of these new features.

Carrying your baby or toddler is a more popular option than ever as parents are increasingly realising the multiple benefits of this activity, as well as it being practical whether you’re in a busy town or walking through the countryside, so comfort and support is paramount. The new design from BabyBjörn has different positions depending on the age and size of your little one and ensures comfort and support all round.

All BABYBJÖRN Baby Carriers comply with the strictest Öko-Tex Standard 100, Class I. This means that they are completely free from harmful substances and are safe for little babies to even chew on.

The BABYBJÖRN Baby Carrier One will be available in cotton or in mesh.

BABYBJÖRN Baby Carrier One, recommended retail price: £124.99

Baby Carrier One is “hip-healthy”

The International Hip Dysplasia Institute has tested Baby Carrier One and acknowledges it as a “hip-healthy” baby carrier. The hips of a newborn baby get the correct support and are held in an optimal position with the legs angled outwards. This encourages the good hip joint development that is so important during the first months of your child’s life.