Did you know that the clocks change on Saturday 29th October? This makes Saturday night the longest ‘night shift’ of the year for weary parents on night-feed, baby-changing and child-consoling duties.

Our LBP sponsor, Aldi Mamia, feel your pain, which is why a dedicated Mamia Sleep Squad will be staying up with you all night to support you during this testing time! Whether you’re hunting for sleep tips, swapping stories, or simply looking for a friendly ‘shoulder to tweet on’ while you’re up in the night, Aldi has got your back.

To join in, follow @AldiUK on Twitter, and use hashtag #MamiaNightFeed at any time of night.

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What’s more, one lucky parent who tweets during the night will win a year’s supply of nappies!

For more information on the Mamia Baby & Toddler range, visit Aldi.co.uk, or visit your local store.