Pampers have launched a new nappy range made from premium cotton and material derived from sugar cane, and with the wipes made of 99% water both are kind and gentle to baby’s skin.

New Dad and Olympic athlete, Tom Daley, is the Pampers Pure partner and is thrilled to be onboard.

“Becoming a parent for the first time has been a wonderful experience and Lance and I are learning something new each day. What we’ve known from the start is that we want the best for Robbie and feel it’s important to use baby products that are inspired by nature, gentle on his skin and still do the job at the same time. That’s why I’m so pleased to be collaborating with Pampers on the new Pure Protection range. To find a product that protects the purity of my baby’s skin and still performs is fantastic.”

As an athlete, Tom embraces a natural lifestyle and like many parents, feels it is important that the products he uses are kind to his baby’s skin. That’s why the Pampers Pure Protection range, which combines thoughtfully chosen ingredients and Pampers’ trusted protection is the perfect fit for Tom and his new baby.