Swedish family company, BABYBJRN is launching a new version of a beloved, classic from 1961, a bouncer with a completely new look and style – Bouncer Bliss. Available from February 2017. BabyBjörn creative director and founder Lillemor Jakobson, has collaborated with the BabyBjörn product development team and in-house design team to design the bouncer for families of today – together the team monitored major fashion trends and styles as well as listening to desires of parents. From this they came up with a new design and expression – in line with families of today.
“We wanted to create a new design as a tribute to our classic bouncer from 1961. We are so happy that so many families love our bouncer. We wanted to create a soft and contemporary look and feel that suits the style and personality of our customers, in colours that work in many homes”, Lillemor says.
The new Bouncer Bliss will be available in a soft mesh in 3 fresh, modern colours: powder pink, cocoa and antracite. The gentle rocking creates a sense of bliss and calm, not just at the beginning of a baby ́s life, but later as well. BabyBjörn believe that a baby who gets a safe, comforting start to life, feel the benefits for a long time to come. Proper support for a young child’s back, neck and head, is essential and the Bouncer Bliss is for use from 0-24 months.
The soft & natural rocking, completely powered by the baby means no batteries or cords are required. This encourages babies’ aerobic motion, as he rocks in response to his own movements. Avoiding bouncers that rely on batteries will also eliminate the risk of babies developing a dependency on movement for sleep.
When the baby is playing, or resting they can watch their parents get things done, learning at the same time as they develop balance and motor skills.
”Many families we meet see the bouncer is a lifesaver. In my family we bring it everywhere, when we travel, go to our friends, and around the house” …words from Björn Engström, Vice president at BabyBjörn.
BABYBJORN Bouncer Bliss, RRP: £144.99