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Aldi Named ‘Best Supermarket’ for Fourth Consecutive Year

We are thrilled to announce that Aldi has been named the Best Supermarket of the Year for the fourth year running at our Loved by Parents Awards 2016 – the “ultimate seal of approval for parents”.


With its award-winning range of 100% organic and nutritious baby food, baby wipes and nappies, Aldi has been recognised as the number one retailer for parents, claiming a total of 16 awards, scooping 11 platinum, 3 gold, and 2 silver awards respectively.

Aldi won the top Platinum award for the following products:

  • Best Baby Friendly Detergent – Mamia Super Concentrated Laundry Liquid
  • Best Baby Friendly Fabric Softener – Mamia Fabric Conditioner
  • Best Toddler / Baby Snack – Mamia Mini Rice Cakes
  • Best Organic Baby Food Range – Mamia Baby Food Range
  • Best Disposable Newborn Nappy – Mamia Newborn Nappies
  • Best Disposable Nappy stage 2+ – Mamia Newborn Nappies
  • Best Disposable Nappy Stage 4+ – Mamia Size 4 Nappies
  • Best Disposable Nappy Stage 5+ – Mamia Size 5+ Nappies
  • Best Disposable Nappy Stage 6 – Mamia Size 6+ Nappies
  • Best Babywipes – Mamia Fragranced Wipes
  • Best Sensitive Babywipes – Mamia Sensitive Wipes

In addition, Aldi won the Gold award for Best Baby Food Range (Aldi Mamia Baby Food), as well as Best Baby Shampoo (Mamia Baby Shampoo), and Best Toilet / Potty Training Product (Mamia Sensitive Toddler Toilet Wipes). Last, but not least, they also scooped the Silver award for the Best Pull Up Pants (Mamia Easy Pants) and Best Babycare Product (Mamia Baby Cleansing Pads).

Aldi’s work with the Mamia Parent Panel – a group of real parents from across the UK who put Aldi’s products to the test – has allowed them to develop an award-winning range, providing families with high quality basics at everyday low prices. From 6th September, Aldi Mamia will be selling Newborn Wipes, Nappy Sacks and Organic Creamy Porridge as core items in stores across the UK.

Please visit or pop into your local store for further information.

Follow Aldi on Twitter at @AldiUK


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