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Child Safety Week 1st – 7th June 2015

Parents want their child to be safe in the car but don’t know the legal limits

Shockingly, over 71% of parents in the UK don’t know that legally a child needs to be in a car seat/booster until they are 12 years old(/135cm tall), so many parents break the law and put their children at risk on a regular basis unknowingly.

56% of parents say that side impact protection is the most valuable feature in a car seat, above overall comfort, but not all car seats have side impact protection. This Child Safety Week award winning car seat company, Diono, want to communicate to parents that although there are lots of car seats on the market not all have the same safety features.

This Child Safety Week 1-7 June, Diono asked over 2000 parents about their family and car seat safety. In the UK around 5,000 children under the age of 16 die or are seriously injured on Britain’s roads each year – AA

The new survey revealed that when it comes to Car Seats, parents of 4-8 year olds do put security of their children first with the majority saying that side impact protection is the most important aspect when choosing a car seat, however a staggering 70% of UK parents do not know the legal age/height requirements associated with car seat safety. 

The Diono survey revealed that UK parents’ priority was safety with 56% saying that side impact protection was the most important aspect of a car seat, this was closely followed by overall comfort and then ease of use and fitting. When it came to what they didn’t like about their car seat the majority said they found it difficult to adjust, this is supported by data from car seat check clinics which show up to 85% of seats are incorrectly fitted/adjusted.  This was followed closely by difficult to clean, this figure jumped for the over 50’s who said they found the fact that the car seat was difficult to clean the most annoying aspect of a car seat, with younger parents focusing on ISOFIX and EPS features specifically in all questions. Perhaps adhering to type, parents in Scotland prioritised overall comfort third, compared with East Anglian parents who 59% of said it was most important. Parents in Scotland were also most aware of the legal requirements of car seats with over 39% knowing the regulations.

These are among the key findings identified in a Diono survey* conducted across 2000 parents throughout the UK with one or more children aged from 4-8. These statistics demonstrate that although parents want their children to be safe, they are unaware of what to look for in a car seat and often don’t understand what is legally required of them.


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