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Dads inspiring dads with #dadstories

It’s important to BabyBjörn, the Swedish family owned company, that babies get as much closeness with their parents as possible; and therefore, their baby carriers have always been designed to fit both mums and dads. Now we’re delighted to announce the arrival of a collection completely inspired by modern-day dads:

“Men’s fashion features a lot of patterned details right now and globally, it is taking inspiration from the image of the modern-day dad. We’ve taken strong note of this and the result is our #dadstories Spring Collection,” says Art Director Anna Ekman from the Design Team at BabyBjörn.

Baby Carrier One - Leaf printPale blue, Cotton Mix

BabyBjörn are personally acquainted with so many highly involved dads, they wanted to highlight their stories. So instead of professional models, they asked six ordinary dads and their kids to be the faces of the collection. Some of them also share stories about their experiences and the lessons they’ve learned, which will hopefully be a source of strength and comfort for all the new, and soon-to-be, dads out there. BabyBjörn is available in about 50 countries worldwide and the role of dads has changed a lot in the last ten years everywhere.

“The images radiate everything they want to try to do for parents to make their lives easier, and make the first fantastic time a little simpler and a little more fun. Each of the families shared their story and spent some wonderful days together,” adds Anna Ekman. The #dadstories Spring Collection sees limited editions of the BabyBjörn Baby Carrier One, available in three mesh options: Powder Pink, Cocoa, Anthracite, and three cotton options: Classic Denim, Pale Blue-Leaf Print and Midnight Blue-Leaf Print.

Baby Carrier One - Midnight blueLeaf print, Cotton Mix

The One carrier can be used from newborn, all the way up to three years, with four carrying positions for optimal comfort and ergonomics for baby and parent. To mark the launch, BabyBjörn will be donating baby carriers to organizations that work to support vulnerable families all over the world.* The Baby Carrier One has a number of features, listed below are a few: – Luxurious padding in the shoulder straps – An ergonomic wide leg position – Lockable zips – A sturdy waist belt for back pressure relief All BABYBJÖRN Baby Carriers comply with the strictest Öko-Tex Standard 100, Class I. This means that they are completely free from harmful substances and are safe for little babies to even chew on.

How To Enter:

For your chance to win visit us at give us the thumbs up and write the word ‘Babybjorn in the comment box on the LBP page.

Terms and Conditions:

Entrants can enter as many times as they would like.
Open to UK residents only
One winner will be selected at random to win the prize stated above. The winner has 14 days to claim their prize or another winner will be selected.
Competition closes on the 6th April 2017.
Lovedbyparents decision is final.
No cash alternative will be offered.
The prize will be dispatched within 30 days.

A reader asks: we have decided to put our 2yr old into nursery x2 days a week but the guilt is overwhelming. We think it will be good for her to make friends and socialise but I just feel so bad! Did anyone else feel this way? Thanks

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