Most parents don’t find buying diapers a difficult task. However, parents with little preemies that were born earlier have been having some difficulties finding a diaper that will both fit and not affect the preemie’s delicate skin – but not anymore.
By working closely with NICU nurses, Huggies has launched the Little Snugglers Nano Preemie Diapers. The diapers are designed for babies that weigh under 2 pounds (900 grams) and are specially designed to protect the babies’ developing skin. Although only 1.4% of newborns belong to this demographic, Huggies wanted to make sure they were not forgotten about, even if they didn’t bring a big piece of market share.
The company teamed up with nurses and neonatal therapists to develop them and ensure they offer exactly what premature babies need.
Eleonora Daireaux, Vice President, Huggies North America, said: “We’re passionate about helping all babies thrive, especially the smallest and most fragile.
“After hearing of the need for a [nappy] that meets the special requirements of these babies, our expert teams in skin science, research, product safety and manufacturing were inspired.