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Ask for i-Size

i-Size is the latest, greatest, safest way!

There’s a safer way to get your little one from here-to-there and it’s called i-Size. i-Size (also known as ECE R129/00) is the new standard for child seat safety and will run parallel to the current regulation (ECE R44/04) until approximately 2018

Side Impact Certified – Better head, neck and all over protection due to first-ever standardised i-Size side impact criteria
Rearward Facing Longer – mandatory rearward facing travel to 15 months allows baby’s neck to develop and strengthen for forward-facing travel
Smartest Dummies – All new, advanced technology crash test dummies simulate a child’s fragile body with much more accuracy
Safest Install – Required ISOFIX means less room for installation error and ensures i-Size car seats will fit most current ISOFIX vehicles
Better Fit Formula – Seat usage is now classified based on a child’s height instead of weight – ensuring a more accurate fit for growing children

i-Size requires rearward-facing travel to a minimum of 15 months to ensure the child’s neck has developed the strength needed to support an average forward collision. This is due to recent research proving that a baby’s neck is not yet strong enough to support a baby’s heavy head until at least 15 months.

Due to the increased security of traveling rearward for as long as possible, many Joie car seats exceed the i-Size regulation and promote rearward facing up to approximately 4 years.

Ready to ask for i-Size?
Meet Joie’s i-Size child safety seats, and learn more about i-Size safety at

Say Hello To Joie

Meet i-Level, Joie’s newest i-Size car seat!