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Tommee Tippee is encouraging new mums to treat themselves to the gift of sleep with its new dream machine: Perfect Prep Day & Night. To mark the product launch, the brand compared the night-time experiences of modern-day parents in 2017 and those who were new parents in 1997.
Singing lullabies has stood the test of time (29% sang to their babies in 2017 compared to 27% in 1997) – with Twinkle Twinkle Little Star and Rock-a-bye Baby the top two picks for both groups. Today, pop singer Ed Sheeran even features as a bed-time favourite, but classics remain the most popular choices in the shortlist of parents’ top 10 lullabies:
- Twinkle, Twinkle Little Star
- Rock-a-bye-Baby
- Hush-a-bye-Baby
- You Are My Sunshine
- Ba Ba Black Sheep
- Ed Sheeran
- White Noise
- Amazing Grace
- Brahms Lullaby
- Rainbow Connection
Aside from using music to soothe babies to sleep, there has also been a huge boom in parents deploying baby yoga (18% vs 8%) over the last 20 years, and, despite the rise in technology, parents now are more likely to cuddle their babies at bedtime (69% vs 58%).
Perfect Prep Day & Night provides parents with the peace of mind that comes from knowing their baby’s bottle will be perfect every time, right around the clock. Real-life mums and dads helped create the next generation of the best-selling machine, with new design features a direct result of their feedback. The machine prepares a formula feed bottle to the perfect temperature in just two minutes, with new features including volume control and a glow light setting.
Perfect Prep Day & Night is now available to purchase.
