- Tommee Tippee refreshes its bottles offering, providing two solutions to meet all parents’ needs
- Bottles range includes the all-new Advanced Anti-Colic bottle
Tommee Tippee spoke to real-life mums. They were asked what they look for in their babies’ bottles. Despite many differences, they all agreed on one thing: a breast-like nipple is best. Who wouldn’t want to mimic Mother Nature?
Based on this insight, Tommee Tippee, the UK’s leading baby feeding accessories brand, has refreshed its offering of bottles. The two solutions, Closer to Nature® and Advanced Anti-Colic, both feature an award-winning breast-like teat. This ensures superior latch for reduced air ingestion as baby sucks the nipple.
To support the bottles refresh, Tommee Tippee has produced a tongue-in-cheek campaign video which showcases babies’ preference of a life-like nipple: https://www.tommeetippee.co.uk/product/bottle-feeding/bottles
The Advanced Anti-Colic bottle is a new launch for the brand, building on award-winning elements from existing products. Features include a triple venting system, for 80% less colic symptoms, and a heat-sensing strip for extra reassurance on milk serving temperature. A unique super sensitive star valve guarantees no leaks and Tommee Tippee’s unique tube ensures air completely bypasses the milk for fewer bubbles.
Nicola Wallace, Marketing Manager at Tommee Tippee, commented:
“As a brand, many parents associate Tommee Tippee with bottles, so it’s crucial we’re continuing to innovate and getting them right. We constantly place our bottles under rigorous scrutiny in order to recognise areas for development. Listening to, and reacting to, real parents’ feedback is at the heart of this – after all, we’re here to make the journey into and throughout parenthood as comfortable as possible.
“We are proud and hugely satisfied with our refreshed bottles range. Whether they prefer Closer to Nature or Advanced Anti-Colic, both bottles are centred around the one thing all of the mums we spoke to agree on: a breast-like nipple is the most important factor.”
The Closer to Nature and Advanced Anti-Colic bottles are available in most major retailers and online. Visit www.tommeetippee.co.uk to see where to buy.