Harper Beckham’s clothes went on sale at the Mary Portas Just Giving charity shop in London today – with half of the 25 items donated by mother Victoria being snapped up in just 40 minutes.
Queues formed outside the boutique in celebrity haven Primrose Hill, as items priced between £250 for a dress and £500 for an outfit went on display as part of the Save The Children’s Fashion Saves Lives sale.
Mother Rachel Hilton, 25, from Barking, was keen to snap up a piece from the world’s most fashionable three-year-old, splashing out £150 on a dress for her daughter Rhian, eight months, even though it is too big for her.
She told FEMAIL: ‘I was so worried I wasn’t going to make it but luckily I’m the proud owner of this gorgeous peach Chloe dress, which cost £150.
‘It feels great to be holding it, I will put her in it even though she can’t fit in it yet, she can just wear it.
‘I’m a huge fan of Victoria so I’m over the moon.’
Outfits worn by Harper, including outerwear and shoes – feature items from designers such as Chloe, Roksanda Ilincic, Ralph Lauren, Stella McCartney, Gucci, Marc Jacobs and Charlotte Olympia. Fashion designer Victoria, 41, curated the range herself.
Stella McCartney dresses, Charlotte Olympia kitty heels and mini Doc Martens were snatched off the shelves within minutes of going on sale after Victoria cleared out daughter Harper’s cupboards in aid of the children’s charity.
Fans hoping to snap up a piece from the mini fashionista’s wardrobe had queued around the block, desperate to snap up the celebrity child’s cast-offs donated to the Mary Portas shop.
Doors opened at 10am for the sale, which donated all proceeds to Save The Children, and two outfits were snapped up within five minutes.
The first outfit to be purchased was a Chloe £150 peach dress, followed by a £350 grey Chloe dress, which Harper wore on a day out and about with her father, paired with some Charlotte Olympia kitty flats.
‘How cute is this outfit?! I love Harper Beckham so couldn’t wait to snap something up,’ said Vicki Love, who was first in the queue at 6am this morning.
Emma Verger, who came along to shop for her pregnant daughter, said: ‘My daughter is pregnant so she wants something different that you can’t buy.
‘It is so special having something from HB, it’s fashionable and pretty but our main aim is to help save the children.’
Emma brought along her friend’s daughter, Stevie, 3, who couldn’t get enough of a pair of black Versace pumps.
Save The Children ambassador Mary Portas returned to the store two hours after it opened and was delighted with the number of items that had sold.
She said: ‘I love that we have created chaos and queues outside a charity shop, when does that happen? This is the most exciting thing. It’s a win win situation.
‘Ten years ago, when we were thinking about this concept, charity shops were a let down on the high street but now they are the beacons and we need bouncers!’
Discussing Harper and the clothes on display in the shop today, she said: ‘She’s got taste hasn’t she at just three? She is just beautiful and a very lucky girl.