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Say Hello To Joie

Hi, we’re; we’re a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table. Platinum winner of LBP Best Family Brand 2017, Joie has one simple mission – to share joy with new parents worldwide. Our award-winning products are designed to make life with children less work and more fun.

We specialise in creating a range of nursery products, including award winning pushchairs, highchairs, bouncers and travel cots! Our most notable successes are our multi-award winning car seats – we pride ourselves on using the highest quality materials available and putting each product through the most extreme and rigorous testing – did you know our car seats are crash tested up to 100 times during development? We have even built our own in-house car seat test track that’s ECE government-certified and supports the development of safety seats with the highest quality, precision, and structural integrity.

Our commitment to the highest standards of design, engineering, and safety means we are accountable for everything we produce at Joie.
Everything we do is done with purpose, intention, and enthusiasm, stemming from our leadership’s devotion to do what is right for families, our company, and the environment. This is reflected in many of our products and their ability to be used through many stages of your child’s growth and development; most recently the Every Stage FX Group 0+/1/2/3 Car Seat which has just won Platinum in the Best Multistage Car seat Category at the Loved By Parents Awards 2017!

Joie has also recently teamed up with Liverpool Football Club as their Official Global Baby Gear Partner, and first ever family partner! In 2018:  we will be launching a range of co-branded products, along with working with the club to deliver several family-focused events! A portion of the proceeds from each Liverpool FC and Joie branded products will go to the Liverpool Foundation to help amazing things happen in the lives of children and youth around the world.

Joie ‘Pact’ Lightweight Buggy

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