The premium parenting brand egg®, from BabyStyle, known for its elegant and luxurious products, is thrilled to unveil the eggloo Potty – lovingly named by their social media community.

Asda have partnered with Giovanna Fletcher and Tom Fletcher to create this year’s official BBC Children in Need T-shirt.

The Swedish family company, BabyBjörn has launched two new products. Clever solutions in appealing design will make babies’ first tastes more enjoyable for the whole family.

I’m a 45 year old Dad with three kids, all of which have been diagnosed with ADHD and ADD in the last couple of years. On advice from the Doctor I decided to get myself tested, considering the genetic likelihood of my wife and/or I having it too.